Quoted – Amazon’s Kindle May Crash at the iPad

Amazon’s Kindle May Crash at the iPad

Amazon is developing an app that will let iPad owners have the Kindle e-book reader experience — including access to the Kindle bookstore, of course. It’s not a given that Apple will approve it, but Cabrini College marketing professor Scott Testa believes it’s likely. “That FTC investigation over Google Voice really spooked Apple,” he said.

mazon (Nasdaq: AMZN) has announced it is readying an app to read Kindle e-books onApple’s (Nasdaq: AAPL) iPad, as well as on other tablet computer devices. There are alreadyKindle apps for the Mac, PC, iPhone and BlackBerry.

The Kindle app for the iPad will aim to marry the best of both offerings. Users will be able to read their books on the bigger form factor of the iPad while taking advantage of Kindle’s whispersynch technology to download content.

The app will have the same features found on the Kindle e-book reader, such as the ability to create bookmarks, make notes and highlight text.

Amazon is not the only e-reader manufacturer developing an app for the iPad. Barnes & Noble(NYSE: BKS), which rolled out the Nook e-book reader at the end of last year, is also developing an app for the iPad.

A number of publishers have announced iPad apps in the works as well, including The Associated Press, Conde Nast and The Wall Street Journal. The Journal reportedly was supplied with a rare prototype of the device — kept under lock and key — for development of its app.

The FTC Looms

Apple probably would reject the Amazon app for the iPad — and the Barnes & Noble app as well — “but that FTC investigation over Google (Nasdaq: GOOG) Voice really spooked Apple,”Cabrini College marketing  professor Scott Testa told MacNewsWorld. “For that reason, I think these apps are going to be approved.”

Apple also doesn’t want to deal with the barrage of criticism it would get from the public if it kept the Kindle off the iPad, he added.

Enemy Territory

Amazon’s motives in developing an app for enemy territory are equally compelling, Testa added. “Basically, it is a book seller. They may make money off of the hardware, but they also do selling the content. They have a vested interest in making their platform as open as possible to keep their customers — who may well want to own more than one e-reader device — as happy as possible.”

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